#44 — The Weekly Hard



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Brandon's Bulletin
Two things: concise and consistent. I realized that one of the barriers to consistent writing of this newsletter is some predetermined notion of how it has to be long. What I’ve been learning is that sometimes, saying more words isn’t always the best.
So, my commitment to future articles is to be concise and consistent. Short and sweet, starting with this one. I hope you all enjoy.
— Brandon

this past week 🌱
  1. started working out and stretching more intentionally, and I’m starting to feel the benefits of it :)
  2. preparing for a huge reveal with BioDojo and Nucleate, stay tuned on Tuesday morning to see what’s what!
  3. busy preparing for the launch the 3rd cohort of the Jemi fellowship next week, it’s gonna be fun
the weekly hard 😓
One of the major themes in my life is to live with intentionality in 2022. In a world where we’re constantly bombarded by so much content, it makes for a distracting environment for us to find our purpose and true interests. I often find that going through a bunch of different topics — cardiac physiology, cultural relativism, and corporate leadership for example — within the span of a few hours can be really a lot to swallow, and doesn’t really allow for us to internalize anything at all.
We’ve been paralyzed by too much. Too much information.
But what if there was a better way? I’m committing to something known as the weekly hard: doing one thing really hard every single week. Goals must be so hard that you have a 15% chance of failing (that’s scientifically proven). But what if we could compound this over time.
Doing one hard thing a week, whether that be breaking a social media habit or building up a new nighttime routine. That’s 52 new improvements over the course of a year, and over 520 better parts of yourself over the next decade. That’s a whole lot of good changes.
Being more intentional with the pages of goals we set out for ourselves, or for the lengths of information we want to learn about and consume may be the solution for this overload our society experiences day-to-day.
Last week, my weekly hard was to run 3x. I hate running, I’ve never been a fan of marathons. But, I did it, and I’m going to continue doing it over the rest of the year.
This week, I’m going to routinely wake up at the time I set out for myself (something that I haven’t been doing for the past couple of months).
What areas of your life do you find you haven’t been improving on as much as you’d like? What’s going to be your weekly hard?
some cool things 👀
  • 1,000 true fans — a short article on why you only need 1,000 true fans. Highly encourage for any creators/founders/builders
  • Bodies into Bits — a thought-provoking article into the role of technology within healthcare and innovation, and the role that it plays
Thanks for reading this new rendition of Brandon’s Bulletin! If you found this thought-provoking or would like to get in touch, please don’t hesitate to reach me on Twitter or via email. Find me elsewhere on YouTube and on my website. Have an amazing week ahead and see you here next Monday!
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Brandon Yu
Brandon Yu @brandonoliveryu

Becoming better in public and sharing weekly learnings throughout my personal pursuit of ikigai.

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